New Post-Crunch Website
Until today, PendryWhite’s website was proof that cobblers’ children are in danger of going unshod. What was state of the art some three years ago is no longer so. It was a static brochure with gizmos that described a traditional public relations business with marketing aspects. Since then, responding to a major economic crisis, the market has changed, we have changed and so our website has...
Read MoreLord Bell, Wealthy Men and Evil Deeds …
Lord Bell, possibly the most well known public relations practitioner in the UK, weighed into the debate over the ethics of country branding in a very short interview in PR week on August 13th (see our views on country branding at the end of this posting). It is his view on the wider moral question of the right to representation of anyone, no matter what their status in life, (or indeed of any...
Read MoreGovernment Evaluates PR …
We are mild sceptics on evaluation in public relations for two reasons. The first is that it is useful precisely to the degree that the message being monitored is simple and relates to large numbers of individuals. Much of our work is at the higher end of the B2B market. The second is that it is often used in corporate settings for ‘backside covering’ where added costs are applied...
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