In-House Challenges | PendryWhite

“Thought Leadership” – The New CRM?

Posted by pw-admin on Apr 10, 2010 in In-House Challenges, Whiteboard | 2 comments

Thinkers aren’t leading… The Marketing Director of a major professional services firm recently said to us that, “thought leadership is the new CRM for professional services firms, everyone is talking about it and hardly anyone is doing it…” Thought Leadership is currently one of the most overworked phrases in marketing. It might be translated as “we need some...

Implementation: Rethinking the cost (and value) of rebranding

Posted by pw-admin on Mar 1, 2010 in Communications Industry, In-House Challenges, Whiteboard | 9 comments

Occasionally we invite friends of Pendry White to contribute guest articles to Whiteboard, highlighting a best practice innovation in our own world of reputation marketing. We invited Gideon Wilkinson, Founding Partner of Endpoint, to share his thoughts on an innovative new approach to the complex issue of brand management and implementation Anyone who has had anything to do with managing a...

A New World Order for Comms Directors?

Posted by pw-admin on Aug 21, 2009 in In-House Challenges, Whiteboard | 0 comments

Senior communications professionals are only slowly coming to terms with a rapidly changing media environment. Greater demands on less resources, using some entirely new communications channels, mean that, for some, a radical rethink of traditional patterns of thought is required. This is something we have seen at close quarters, not just in relation to our own clients but in our own...